TRACK: Account Strategy
Strategic account management framework — Track, Reveal, Align, Choose, Kickoff — for managing client relationships, goals, routes, plays, and meeting cadences.
TRACK is SkillHouse's strategic account management framework. It provides a structured workflow for managing client relationships and driving account growth through five stages:
- T — Track the Situation: Understand the account baseline — profile, contacts, KPIs, health, journey scores, and issues & risks.
- R — Reveal the Goals: Define measurable goals linked to client KPIs and internal OKR objectives.
- A — Align the Routes: Map expansion opportunities (upsell, cross-sell, renewal, partnership) and link them to projects.
- C — Choose the Line: Create concrete 30/60/90-day plays tied to routes and learning assignments.
- K — Kickoff the Plan: Establish meeting cadences with participants, and track execution metrics.
Getting Started
- Navigate to Manager → Accounts (or TRACK).
- Select an existing account or create a new one.
- Work through each TRACK section from left to right.
Account Profile (T)
The Track the Situation section captures the account baseline:
- Account profile — Industry, business model, maturity level, tier, and FTE counts.
- Client contacts — Key stakeholders with seniority, influence, and contact info.
- Client KPIs — The client's own success metrics (NPS, ARR, churn rate, etc.).
- Health snapshots — Delivery and relationship health (green/amber/red).
- Journey scores — Strategic dimension scores over time.
- Issues & notes — Strategic intelligence log with assignable issues.
Goals (R)
The Reveal the Goals section defines 2–3 measurable account goals:
- Each goal has a title, baseline value, target value, progress, and status.
- Link goals to multiple KPIs from the client's KPI list.
- Link goals to multiple internal OKR objectives for cross-referencing.
- Track progress with check-ins over time.
Tip: Goals are most effective when they directly reference client KPIs — this creates a clear measurement bridge between your strategy and the client's success metrics.
Routes (A)
The Align the Routes section maps expansion opportunities:
- Each route has a type (upsell, cross-sell, renewal, new unit, partnership), probability, risk/effort levels, and estimated value.
- Routes flow through a pipeline: Identified → Qualifying → Pursuing → Won/Lost/Parked.
- Link routes to multiple projects when opportunities become active delivery.
Plays (C)
The Choose the Line section defines concrete actions:
- Each play has a 30/60/90-day horizon, owner, status, and due date.
- Link plays to multiple routes they support.
- Link plays to multiple learning assignments for upskilling tied to the strategy.
Kickoff Cadences (K)
The Kickoff the Plan section establishes the meeting rhythm:
- Define meeting cadences — internal syncs, client check-ins, QBRs, executive sponsor meetings.
- Set frequency (weekly, bi-weekly, monthly, quarterly, ad-hoc).
- Add multiple participants from your organization.
- Track execution metrics — QBR completion rate, action items closed, etc.
Relational Model
All strategic links in TRACK use many-to-many relationships, giving you full flexibility:
| Relationship | What it means |
|---|---|
| Goal ↔ KPIs | A goal can track multiple client KPIs |
| Goal ↔ Objectives | A goal can align with multiple internal OKRs |
| Route ↔ Projects | A route can be linked to multiple delivery projects |
| Play ↔ Routes | A play can support multiple routes simultaneously |
| Play ↔ Assignments | A play can be linked to multiple learning assignments |
| Cadence ↔ Participants | A meeting cadence can have multiple participants |
Permissions
TRACK uses three permission levels:
| Permission | Access |
|---|---|
track:read | View account data and TRACK sections |
track:write | Create and edit goals, routes, plays, cadences |
track:admin | Full administrative access to TRACK settings |
Managers have track:read and track:write by default. 1:1 facilitators have track:read.