TRACK: Account Strategy

Strategic account management framework — Track, Reveal, Align, Choose, Kickoff — for managing client relationships, goals, routes, plays, and meeting cadences.

TRACK is SkillHouse's strategic account management framework. It provides a structured workflow for managing client relationships and driving account growth through five stages:

  • T — Track the Situation: Understand the account baseline — profile, contacts, KPIs, health, journey scores, and issues & risks.
  • R — Reveal the Goals: Define measurable goals linked to client KPIs and internal OKR objectives.
  • A — Align the Routes: Map expansion opportunities (upsell, cross-sell, renewal, partnership) and link them to projects.
  • C — Choose the Line: Create concrete 30/60/90-day plays tied to routes and learning assignments.
  • K — Kickoff the Plan: Establish meeting cadences with participants, and track execution metrics.

Getting Started

  1. Navigate to ManagerAccounts (or TRACK).
  2. Select an existing account or create a new one.
  3. Work through each TRACK section from left to right.

Account Profile (T)

The Track the Situation section captures the account baseline:

  • Account profile — Industry, business model, maturity level, tier, and FTE counts.
  • Client contacts — Key stakeholders with seniority, influence, and contact info.
  • Client KPIs — The client's own success metrics (NPS, ARR, churn rate, etc.).
  • Health snapshots — Delivery and relationship health (green/amber/red).
  • Journey scores — Strategic dimension scores over time.
  • Issues & notes — Strategic intelligence log with assignable issues.

Goals (R)

The Reveal the Goals section defines 2–3 measurable account goals:

  • Each goal has a title, baseline value, target value, progress, and status.
  • Link goals to multiple KPIs from the client's KPI list.
  • Link goals to multiple internal OKR objectives for cross-referencing.
  • Track progress with check-ins over time.

Tip: Goals are most effective when they directly reference client KPIs — this creates a clear measurement bridge between your strategy and the client's success metrics.

Routes (A)

The Align the Routes section maps expansion opportunities:

  • Each route has a type (upsell, cross-sell, renewal, new unit, partnership), probability, risk/effort levels, and estimated value.
  • Routes flow through a pipeline: Identified → Qualifying → Pursuing → Won/Lost/Parked.
  • Link routes to multiple projects when opportunities become active delivery.

Plays (C)

The Choose the Line section defines concrete actions:

  • Each play has a 30/60/90-day horizon, owner, status, and due date.
  • Link plays to multiple routes they support.
  • Link plays to multiple learning assignments for upskilling tied to the strategy.

Kickoff Cadences (K)

The Kickoff the Plan section establishes the meeting rhythm:

  • Define meeting cadences — internal syncs, client check-ins, QBRs, executive sponsor meetings.
  • Set frequency (weekly, bi-weekly, monthly, quarterly, ad-hoc).
  • Add multiple participants from your organization.
  • Track execution metrics — QBR completion rate, action items closed, etc.

Relational Model

All strategic links in TRACK use many-to-many relationships, giving you full flexibility:

RelationshipWhat it means
Goal ↔ KPIsA goal can track multiple client KPIs
Goal ↔ ObjectivesA goal can align with multiple internal OKRs
Route ↔ ProjectsA route can be linked to multiple delivery projects
Play ↔ RoutesA play can support multiple routes simultaneously
Play ↔ AssignmentsA play can be linked to multiple learning assignments
Cadence ↔ ParticipantsA meeting cadence can have multiple participants

Permissions

TRACK uses three permission levels:

PermissionAccess
track:readView account data and TRACK sections
track:writeCreate and edit goals, routes, plays, cadences
track:adminFull administrative access to TRACK settings

Managers have track:read and track:write by default. 1:1 facilitators have track:read.